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Dashboard
Real-time performance monitoring overview
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Infinity Calls (Channel-wise)
Channel name with verified call count in selected range
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Source/Medium Conversion Report
Source/medium with sessions and searches in selected range
Loading source/medium conversion rows...
Unique Sessions Trend
Searches vs Actual Calls Trend
Searches from RUM events and calls from Infinity verified totals
Hourly Search Response Time Trend
Average results_returned.duration_ms by hour
Browsers
Devices
Funnel Analysis
Drop-off calculation logic
Stage drops are event-to-event losses:
After Search drop = search_submitted - results_returned
After Results drop = results_returned - result_clicked
After Click drop = result_clicked - call_click
Drop % = dropped / previous_step * 100
Example A
search=100, results=70, clicks=25, calls=10
After Search: 30 users (30.0%)
After Results: 45 users (64.3%) [primary drop]
After Click: 15 users (60.0%)
Example B (zero-results heavy)
search=100, results=100 (all zero-results), clicks=5, calls=1
After Search: 0 users (0.0%)
After Results: 95 users (95.0%) [primary drop]
After Click: 4 users (80.0%)
If a session exits and no next funnel event fires, that user is counted as drop at the previous stage.
Decision page for where conversion is strongest and where to fix drop-off first
Loading Funnel Analysis data...
What this answers: Which traffic sources have the strongest funnel progression right now, and which sources leak users between Search, Results, Click, and Call.
Deterioration Summary (Current Vs Previous Window)
Equal-duration window comparison with explicit denominator-based rates.
Loading current vs previous deterioration summary...
Preparing rolling trend context...
Daily Trend Table (Current Window)
Day-level sessions and conversion rates for session->search, session->call, and search-session->call.
| Date (UK) | Sessions | Search Sessions | Call Sessions | Session:Search % | SearchSess:Results % | ResultsSess:Click % | Session:Call % | SearchSess:Call % |
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Stage Progression and Loss
Session-based progression is primary; event-based values are shown for context only.
| Stage | Session Count | Session Conv From Prev % | Session Drop From Prev | Event Count | Event Conv From Prev % | Event Drop From Prev |
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Discrepancy and Tracking Quality
Definitions and quality states are shown explicitly so unavailable metrics are not interpreted as zero.
Reconciling denominator definitions and tracking quality...
Where Users Come From
Top incoming sources by session share
Source Conversion Ranking
Top matrix rows by search volume (bar value = search->call rate)
Drop-off Hotspots
Sources losing the highest user volume at one stage
Source Acquisition Mix
Traffic volume share and quality by source
| Source/Medium | Sessions | Session Share % | Searches | Session:Search % | Calls | Call Share % | Search:Call % |
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Post-Results Engagement
Measures if users scroll after seeing results, how deep they scroll, and whether they trigger load-more.
Loading post-results engagement metrics...
Session Start -> First Search Timing
How long users take from first session activity to their first search_submitted event.
Loading session-start-to-search timing metrics...
Checking session timestamp coverage...
Session Start -> First Search Distribution
Session-level latency buckets from session start to first search.
| Latency Bucket | Sessions | Session Share % | Avg Time | P90 Time |
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Source Post-Results Scroll & Load More
Session-level engagement after first results_returned event by source.
| Source/Medium | Results Sessions | Scrolled Sessions | Scrolled % | Avg Scroll Depth | Max Depth | Load More Sessions | Load More % | Scrolled + Load More |
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Scroll Deepth and Load More Paths
Same post-results engagement view grouped by pathname.
| Path | Results Sessions | Scrolled Sessions | Scrolled % | Avg Scroll Depth | Max Depth | Load More Sessions | Load More % | Scrolled + Load More |
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Source Funnel Matrix
Source-level volume, conversion, drop stage, and recommended action
| Source/Medium | Searches | Results | Clicks | Calls | Search:Call | Biggest Drop Stage | Drop % | No Match % | Zero Results % | Lost Calls | Recommendation |
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Source Drop-off Reason Mix
Diagnostic split of no-match, zero-results, no-click, and no-call signals by source. Signals can overlap.
| Source/Medium | Searches | No Match | Zero Results | No Click After Results | No Call After Click | Dominant Reason | Dominant Users | Signal Share % |
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Path Drop-off Reason Mix
Same diagnostic reason split by path to find where friction patterns repeat. Signals can overlap.
| Path | Searches | No Match | Zero Results | No Click After Results | No Call After Click | Dominant Reason | Dominant Users | Signal Share % |
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Drop-off Hotspot Table
Stage-level leakage by source
| Source/Medium | Stage | Dropped Users | Drop % | Searches | Calls | Lost Calls |
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Path Drop-off Hotspots
Which paths lose users the most at each funnel stage
| Path | Drop Stage | Dropped Users | Drop % | Searches | Results | Clicks | Calls | No Match % | Zero Results % | Lost Calls |
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