Performance by manufacturer (Apple, Samsung, Google, etc.)
Vendor Distribution
Performance by Vendor
Top Device Models
Model
Vendor
Sessions
% of Traffic
Avg LCP
Score
Countries
Performance by geographic location
Top Countries
Performance by Country
Country
Sessions
Avg LCP
Avg INP
Avg Page Load
Score
Networks
Performance by network connection type (4G, 5G, WiFi, 3G)
Network Distribution
RTT by Network Type
Lower is better
Performance by Network Type
Network Details
Network Type
Sessions
% of Traffic
Avg Downlink
Avg RTT
Avg LCP
Performance
Internet Service Providers
Performance by ISP (detected via MaxMind GeoLite2 lookup)
ISP Distribution
Performance by ISP
ISP Details
ISP Name
ASN
Sessions
% of Traffic
Avg RTT
Avg LCP
Performance
Search Intelligence
Destination performance, search criteria analysis, and supply gaps
What this answers: Which destinations convert well vs which have high search intent but poor supply?
A destination with lots of searches but low result count and low conversion points to a supplier coverage gap, not a demand problem.
Destination Performance
"Which markets are high demand but low supply? Which convert well?"
DESTINATION
Destination
Searches
Share %
Avg Results
Zero Result %
Click Rate
Call Rate
Signal
Call Rate by Destination
"Which markets should PPC budget follow?"
DEST
Avg Results per Search by Destination
"Where is supply failing demand?"
SUPPLY
Search Criteria Analysis
Duration (Nights)
"Does 7-night convert better?"
Guest Combinations
"Do family searches underperform?"
Departure Airports
"Which airports have thin supply?"
Supply Gap Analysis
The supply gap report is your most commercially actionable output.
It identifies exactly which destination × criteria combinations have high search volume but low result counts — meaning real customer demand exists that you can't currently satisfy.
Top Supply Gaps — Ranked by Lost Opportunity
"If we fixed supplier coverage here, how many extra conversions would we recover?"
SUPPLY GAP
Destination
Airports
Nights
Searches
Avg Results
Zero %
Lost Clicks
Priority
Recent Zero Results Searches
-
Time
Destination
Airports
Departure
Nights
Guests
Search ID
Conversion Funnel
Search Funnel
Events Over Time
Click Position Distribution
Call Click Positions
Top Destinations
Recent Events
Time
Event
Search ID
Details
Conversion Analytics
Deep-dive into conversion metrics, speed impact, and diagnostic tools
Session Conversion Funnel
What this answers: Where are users dropping off in the journey from search to call?
Compare today vs previous period and last week to spot sudden funnel changes.
Conversion Funnel
Search → Results → Click → Call flow
FUNNEL
Funnel Details
With period comparisons
Stage
Count
Sessions
Conv. %
Drop-off
vs Prev
vs Week
Speed Cliff Analysis
Why this matters: Users abandon slow searches. This analysis identifies the response time threshold
where call rate drops sharply — the "cliff". If most traffic lands above the cliff, you're losing conversions to speed.
Call Rate by Response Time
Finding the speed cliff
SPEED
Speed Band Breakdown
Detailed metrics per response time band
Response Time
Sessions
Calls
Call Rate
Trend
Conversion by Page Type
Call Rate by Page Type
Which pages convert best?
PAGE
Page Type Details
Sessions and call conversions per page type
Page Type
Sessions
Calls
Call Rate
WoW
Result Count Impact
Key insight: Zero results = zero conversions. But too many results can overwhelm users.
This chart finds the optimal result count range that maximizes call rate.
Result Count vs Call Rate
Finding the sweet spot
RESULTS
Result Count Bands
Detailed performance by result count
Results Band
Sessions
Calls
Call Rate
Avg Response
Trend
Matched Volume Conversion
Apples-to-apples comparison: Raw conversion rate varies with traffic volume.
This chart normalizes conversion by looking at similar-traffic time periods, revealing the true underlying trend.
Normalized Conversion Trend
Controlling for volume variations
TREND
Live Alert Thresholds
System Health Status
Green/Amber/Red thresholds for all key metrics
LIVE
Metric
Current
Status
Thresholds
Action
On-Call Diagnosis Protocol
When conversion drops: Run through this checklist to identify the root cause.
Each check is designed to rule out or confirm common failure modes.
Today vs 7-Day Average
Diagnostic Checklist
Click "Run Diagnosis" to analyze current system state
Settings
Dashboard configuration
Backend Status
Connected
Elasticsearch
Connected
Legacy Source
Disabled
Dashboard runs in ES-only mode. Connection is determined by the ES API at /api/rum/es-dashboard